Clustering, knowledge sharing, and intrabrand competition : a multiyear analysis of an evolving franchise system
Moeen Naseer Butt, Kersi D. Antia, Brian R. Murtha, & Vishal Kashyap
| Year of publication: |
January 2018
|
|---|---|
| Authors: | Butt, Moeen Naseer ; Antia, Kersi D. ; Murtha, Brian R. ; Kashyap, Vishal |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 82.2018, 1, p. 74-92
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| Subject: | clustering | knowledge sharing | competition | franchising | Wissenstransfer | Knowledge transfer | Franchising | Regionales Cluster | Regional cluster | Wettbewerb | Competition | Wissensmanagement | Knowledge management | Clusteranalyse | Cluster analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.16.0173 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011804097