Co-branding research : where we are and where we could go from here
Cinzia Pinello, Pasquale Massimo Picone and Arabella Mocciaro Li Destri
| Year of publication: |
2022
|
|---|---|
| Authors: | Pinello, Cinzia ; Picone, Pasquale Massimo ; Mocciaro Li Destri, Arabella |
| Subject: | Brand alliances | Brand management | Co-branding | Systematic literature review | Markenführung | Bibliometrie | Bibliometrics | Marketingkooperation | Marketing cooperation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-02-2021-0073 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013173441