Co-creating luxury brands in an emerging market : exploring consumer meaning making and value creation
Beate Elizabeth Stiehler
| Year of publication: |
2016
|
|---|---|
| Authors: | Stiehler, Beate Elizabeth |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 19.2016, 4, p. 395-415
|
| Subject: | Luxury brands | Emerging markets | Brand value | Brand co-creation | Consumer meaning-making | Luxusgüter | Luxury goods | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Betriebliche Wertschöpfung | Value creation | Schwellenländer | Emerging economies | Markenimage | Brand image | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/QRM-02-2016-0018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011599981