Co-creating service recovery after service failure : the role of brand equity
Simon Hazée, Yves Van Vaerenbergh, Vincent Armirotto
| Year of publication: |
May 2017
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| Authors: | Hazée, Simon ; Van Vaerenbergh, Yves ; Armirotto, Vincent |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 74.2017, p. 101-109
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| Subject: | Service failure | Service recovery | Customer satisfaction | Co-creation | Brand equity | Kundenzufriedenheit | Dienstleistungsqualität | Service quality | Beschwerdemanagement | Complaint management | Markenimage | Brand image | Kundenintegration | Customer integration | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Dienstleistungsmarketing | Services marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.01.014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011675409