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Toward a service-dominant approach to social marketing
Luca, Nadina R., (2016)
Socio-technical transitions and institutional change : addressing obesity through macro-social marketing
Kemper, Joya A., (2017)
The stigma of mental illness : using segmentation for social change
Yeh, Marie A., (2017)
It's about our values : How founder's stories influence brand authenticity
Hamby, Anne, (2019)
How consumer reviews persuade through narratives
Hamby, Anne, (2015)
A conceptual framework to structure research in strategic and social entrepreneurship
Hamby, Anne, (2010)