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Co-creating transformative value in marketing analytics

Maria Petrescu, Anjala S. Krishen
Year of publication:
2022
Authors: Petrescu, Maria ; Krishen, Anjala S.
Subject: Kundenintegration | Customer integration | Marketingmanagement | Marketing management | Betriebliche Wertschöpfung | Value creation | Marketing | Kundenwert | Customer value | IT-gestütztes Marketing | Computer-assisted marketing
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