Co-creating value through customers' experiences : the Nike case
Venkat Ramaswamy
| Year of publication: |
2008
|
|---|---|
| Authors: | Ramaswamy, Venkatram |
| Published in: |
Strategy & leadership : a publication of Strategic Leadership Forum. - Bingley : Emerald Group Publishing Limited, ISSN 1087-8572, ZDB-ID 1313473-5. - Vol. 36.2008, 5, p. 9-14
|
| Subject: | Nike <Firma> | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Wettbewerbsvorteil | Competitive advantage | Sportartikelbranche | Sporting goods industry | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003775218