Co-creation and the factors that influence a consumer's willingness to co-create value
Portia Opoku Boadi, Yijun Liu, Ama Foriwaa Karikari, Andrew Adjah Sai
| Year of publication: |
2020
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|---|---|
| Authors: | Boadi, Portia Opoku ; Liu, Yijun ; Karikari, Ama Foriwaa ; Sai, Andrew Adjah |
| Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 16.2020, 2, p. 17-31
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| Subject: | Co-Creation | Empowerment | Online Platform | Starbucks | Value Creation | Willingness To Co-Create | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Digitale Plattform | Digital platform | Social Web | Social web | Zahlungsbereitschaftsanalyse | Willingness to pay | Beziehungsmarketing | Relationship marketing | Service-Dominant Logic | Service-dominant logic | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJEBR.2020040102 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012302675