Co-creation of meaning as a prerequisite for market-focused strategic flexibility
| Year of publication: |
2012
|
|---|---|
| Authors: | Gylling, Catharina ; Elliott, Richard ; Toivonen, Marja |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 46.2012, 10 (14.9.), p. 1283-1302
|