Co-creation of value for a public service

The service sectors now represent 80% of the developed economies. To remain competitive, firms must innovate. The demand for high-quality service in public sectors has become increasingly greater. Service innovation is not only confined to firms, but also applies to public sectors such as government. Citizens of countries nowadays are increasingly demanding that their governments provide better and high-quality services that meet their needs in all areas. Governments must innovate to improve the lives of their citizens. The service provided should offer value and positive experiences to the people. In order to meet the needs and provide value to the people, it is necessary that we understand service and co-creation of value. This paper describes the co-creation of value for a public park in Finland.