Co-operating to Tackle Environmental Issues in Emerging Markets: The Case of a Partnership Between a Finnish NGO and a Russian Water Utility

This chapter explores socio-political networks and cross-sectoral co-operation in the context of solving environmental problems in an emerging economy: Russia. The aim is to shed light on key success factors of cross-border co-operation involving public, business and third-sector actors. The case study on protecting the Baltic Sea analyses a Western–Russian partnership between a Finnish non-governmental organisation and a Russian water utility and its embeddedness in business and socio-political networks. We conclude that key factors of success in this case were the successful timing of the NGO's initiative, the historic platform of Finnish-Russian co-operation in the area of clean water, and the gradual building of the actors’ social networks and legitimacy. The chapter contributes to the embryonic area of CSR studies in the emerging market context and extends the legitimation, trust-building and commitment model (Hadjikhani, Lee, & Ghauri, 2008) to the context of CSR in contemporary Russia.