Co-opting business models at the base of the pyramid (BOP) : microentrepreneurs and multinational enterprises in Ghana
Stephanie Decker and George Obeng Dankwah
| Year of publication: |
2023
|
|---|---|
| Authors: | Decker, Stephanie ; Dankwah, George Obeng |
| Subject: | Africa | base of the pyramid (BOP) | business models | microenterprise | multinational enterprises (MNEs) | Multinationales Unternehmen | Transnational corporation | Geschäftsmodell | Business model | Ghana | Armutsbekämpfung | Poverty reduction | Afrika | Entwicklungsländer | Developing countries | Strategisches Management | Strategic management | Corporate Social Responsibility | Corporate social responsibility |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00076503221085935 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013472252