Coastal Communities’ Participation in Reducing the Single-Use of Plastic Bags : The Role of Perception of Harm and Environmental Protection
This paper is based on integrating two theories: behavioral intention and expectancy value. The results show that approximately 40% of the respondents still do not have positive behaviors related to minimizing pollution from shopping/use and disposal of single-use plastic bags. The attitude towards participating in protecting the coastal environment of the local community plays a completely intermediary role in the relationship between the perception of the impact of single-use plastic bags on health and the environment as well as between the awareness of the responsibility to protect the coastal environment (ARE) and the behavioral intentions of the community participating in minimizing the use of single-use plastic bags. The ARE positively moderates the influence of the attitude towards the protection of the coastal environment and the intention to reduce the use of single-use plastic bags. This paper suggests some suitable policies to encourage local coastal communities in reducing the use of single-use plastic bags