Cobra's chairman on turning an Indian beer into a global brand
Year of publication: |
November-December 2018
|
---|---|
Authors: | Bilimoria, Karan |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 96.2018, 6, p. 32-35
|
Subject: | Cobra Beer Ltd. <London> | Bier | Beer | Brauerei | Brewery | Markenartikel | Brand | Großbritannien | United Kingdom |
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