Codeswitching : an alternative approach to traditional communication methods for reaching multilinguals in the global marketplace
Melissa M. Bishop; Mark Peterson
| Year of publication: |
2015
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|---|---|
| Authors: | Bishop, Melissa M. ; Peterson, Mark |
| Published in: |
Analyzing the cultural diversity of consumers in the global marketplace. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-8262-7. - 2015, p. 276-298
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| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011396952