Cognitive as opposed to affective country image : the moderating effect of cognition-affect intra-valence nature

Lin Ma, Xuemei Bian and Zening Song

Year of publication:	2024
Authors:	Ma, Lin ; Bian, Xuemei ; Song, Zening
Subject:	Affective country image \| Affective evaluation \| Behavioural tendency \| Cognitive country image \| Cognitive judgment \| Consumer behaviour \| Country of origin \| International marketing \| Uni/ambivalent cognition-affect \| Konsumentenverhalten \| Kognition \| Cognition \| Herkunftsbezeichnung \| Designation of origin \| Internationales Marketing \| Markenimage \| Brand image \| Emotion \| Ursprungsregeln \| Rules of origin

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