Cognitive discrepancy in Chinese "face" : Mian and Lian, and their impact on cognition of country-of-origin image

Zhuomin Shi

Year of publication:	2011
Authors:	Shi, Zhuomin ; Ichiro, Furukawa ; Jin, Chunji
Published in:	Frontiers of business research in China : selected publications from Chinese universities. - Beijing : Higher Education Press, ISSN 1673-7326, ZDB-ID 2388653-5. - Vol. 5.2011, 2, p. 163-178
Subject:	Kulturelle Identität \| Cultural identity \| Konsumentenverhalten \| Consumer behaviour \| Herkunftsbezeichnung \| Designation of origin \| Grounded Theory \| Grounded theory \| China

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