Cognitive exploration strategies and collective decision-making in entrepreneurial business modelling

Tassilo Henike and Katharina Hölzle

Our Business Model (BM) teaching approach helps students to understand three essential dimensions of cognitive exploration strategies and to experience negotiation strategies in groups for designing a first BM. Didactically, it follows Kolb's Experiential Learning Cycle, including individual paper and case study preparations as well as collective discussions and decision-making.

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Year of publication:	2019
Authors:	Henike, Tassilo ; Hölzle, Katharina
Subject:	cognition \| exploration strategies \| entrepreneurial business modelling \| Geschäftsmodell \| Business model \| Kognition \| Cognition \| Strategisches Management \| Strategic management \| Entrepreneurship \| Entrepreneurship approach \| Entscheidung \| Decision \| Unternehmensgründung \| Business start-up

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.5278/ojs.jbm.v7i3.2549 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012217202