COGNITIVE MARKET RESEARCH - Why 'reality approximation' is key to accurate research - The brain continually revises the past to reconcile memories with new information, with important implications for market research.
| Year of publication: |
2009
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| Authors: | Findlay, Kyle |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2009, p. 32-35
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