Cognitive segmentation : modeling the structure and content of customers' thoughts
Year of publication: |
2009
|
---|---|
Authors: | Carrillat, François A. ; Riggle, Robert J. ; Locander, William B. ; Gebhardt, Gary F. ; Lee, James M. |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 26.2009, 6, p. 479-506
|
Subject: | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Psychologie | Psychology | Theorie | Theory |
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