Cognitive segmentation : modeling the structure and content of customers' thoughts
François A. Carrillat; Robert J. Riggle; William B. Locander; Gary F. Gebhardt; James M. Lee
| Year of publication: |
2009
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|---|---|
| Authors: | Carrillat, François A. ; Riggle, Robert J. ; Locander, William B. ; Gebhardt, Gary F. ; Lee, James M. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 26.2009, 6, p. 479-506
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| Subject: | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Psychologie | Psychology | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003858277