The Coherence Premium - Rarely is a company disciplined enough to focus on "what we do better than anyone" in making every decision across all its businesses. Rarer still is the company that has aligned its differentiating internal capabilities with the right external market position. The firms that do are "coherent," and they reap a reward.
Year of publication: |
2010
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Authors: | Leinwand, Paul ; Mainardi, Cesare |
Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2010, p. 86-94
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