Collaborating with customer communities : lessons from the Lego Group
by Yun Mi Antorini, Albert M. Muñiz and Tormod Askildsen
| Year of publication: |
2011
|
|---|---|
| Authors: | Antorini, Yun Mi ; Muñiz, Albert M. ; Askildsen, Tormod |
| Published in: |
MIT sloan management review. - Cambridge, Mass. : MIT, ISSN 1532-9194, ZDB-ID 2039388-X. - Vol. 53.2011/12, 3, p. 73-79
|
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009535696