Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations
Year of publication: |
2011
|
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Authors: | Le Meunier-FitzHugh, Kenneth ; Lane, Nikala |
Published in: |
Strategic sales and strategic marketing. - London [u.a.] : Routledge, ISBN 978-0-415-61451-1. - 2011, p. 103-118
|
Subject: | Verkauf | Selling | Marketing | Kooperation | Cooperation | Unternehmenserfolg | Firm performance | Betriebliches Informationssystem | Business intelligence system | Großbritannien | United Kingdom |
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