Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Zhanna Kremez, Lorelle Frazer, Sara Quach and Park Thaichon
| Year of publication: |
2022
|
|---|---|
| Authors: | Kremez, Zhanna ; Frazer, Lorelle ; Quach, Sara ; Thaichon, Park |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 30.2022, 2, p. 137-159
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| Subject: | Ecommerce | ecommerce in franchising | franchise relationships | franchisor leadership | relationship marketing | training and support | Franchising | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2020.1733051 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013170054