Collaboration with machines in B2B marketing : overcoming managers' aversion to AI-CRM with explainability
Piotr Gaczek, Grzegorz Leszczyński, Amira Mouakher
| Year of publication: |
2023
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|---|---|
| Authors: | Gaczek, Piotr ; Leszczyński, Grzegorz ; Mouakher, Amira |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 115.2023, p. 127-142
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| Subject: | Customer relationships management (CRM) | Decision-making | eXplainable artificial intelligence (XAI) | Human-AI partnership | Beziehungsmarketing | Relationship marketing | Künstliche Intelligenz | Artificial intelligence | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.09.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014454862