Collaborative computing: a new management strategy for increasing productivity and building a better business

Purpose – The aim of this paper is to discuss the evolution of the collaborative computing technology and highlight major benefits of using this technology in small and medium‐sized firms. The trends in collaborative products and services and some of the collaborative computing products generating the most interest will be examined. Design/methodology/approach – The paper takes the form of a general review. Findings – This paper concludes that collaborative computing technology or “groupware” is firmly establishing itself as the way forward for successful and sustainable business operations. Collaborative computing programs are becoming a viable option for most small and mid‐sized businesses. They enable a company to increase efficiency, improve productivity, reduce costs, and improve quality by enabling the group to achieve superior decisions and solutions. Originality/value – This paper provides practitioners with examinations of some of the collaborative computing products generating the most interest.