Extent:
Online-Ressource (1 online resource (xxvi, 534 p.))
ill.
Type of publication: Book / Working Paper
Language: English
Notes:
Includes bibliographical references (p. 511-524) and index. - Description based on print version record
Cover; Collecting, Managing, and Assessing Data Using Sample Surveys; Title; Copyright; Dedication; Contents; Figures; Tables; Acknowledgements; 1: Introduction; 1.1 The purpose of this book; 1.2 Scope of the book; 1.3 Survey statistics; 2: Basic statistics and probability; 2.1 Some definitions in statistics; 2.1.1 Censuses and surveys; 2.2 Describing data; 2.2.1 Types of scales; Nominal scales; Ordinal scales; Interval scales; Ratio scale; Measurement scales; 2.2.2 Data presentation: graphics; 2.2.3 Data presentation: non-graphical; Measures of magnitude; Frequencies and proportions
Central measures of dataExamples; Measures of dispersion; The normal distribution; Some useful properties of variances and standard deviations; Examples; 3: Basic issues in surveys; 3.1 Need for survey methods; 3.1.1 A definition of sampling methodology; 3.2 Surveys and censuses; 3.2.1 Costs; 3.2.2 Time; 3.3 Representativeness; 3.3.1 Randomness; 3.3.2 Probability sampling; 3.4 Errors and bias; 3.4.1 Sample design and sampling error; 3.4.2 Bias; 3.4.3 Avoiding bias; 3.5 Some important definitions; 4: Ethics of surveys of human populations; 4.1 Why ethics?; 4.2 Codes of ethics or practice
4.3 Potential threats to confidentiality4.3.1 Retaining detail and confidentiality; 4.4 Informed consent; 4.5 Conclusions; 5: Designing a survey; 5.1 Components of survey design; 5.2 Defining the survey purpose; 5.2.1 Components of survey purpose; Data needs; Comparability or innovation; Defining data needs; Data needs in human subject surveys; Survey timing; Geographic bounds for the survey; 5.3 Trade-offs in survey design; 6: Methods for conducting surveys of human populations; 6.1 Overview; 6.2 Face-to-face interviews; 6.3 Postal surveys; 6.4 Telephone surveys; 6.5 Internet surveys
6.6 Compound survey methods6.6.1 Pre-recruitment contact; 6.6.2 Recruitment; Random digit dialling; 6.6.3 Survey delivery; 6.6.4 Data collection; 6.6.5 An example; 6.7 Mixed-mode surveys; 6.7.1 Increasing response and reducing bias; 6.8 Observational surveys; 7: Focus groups; 7.1 Introduction; 7.2 Definition of a focus group; 7.2.1 The size and number of focus groups; 7.2.2 How a focus group functions; 7.2.3 Analysing the focus group discussions; 7.2.4 Some disadvantages of focus groups; 7.3 Using focus groups to design a survey; 7.4 Using focus groups to evaluate a survey; 7.5 Summary
8: Design of survey instruments8.1 Scope of this chapter; 8.2 Question type; 8.2.1 Classification and behaviour questions; Mitigating threatening questions; 8.2.2 Memory or recall error; 8.3 Question format; 8.3.1 Open questions; 8.3.2 Field-coded questions; 8.3.3 Closed questions; 8.4 Physical layout of the survey instrument; 8.4.1 Introduction; 8.4.2 Question ordering; Opening questions; Body of the survey; The end of the questionnaire; 8.4.3 Some general issues on question layout; Overall format; Appearance of the survey; Front cover; Spatial layout; Choice of typeface
Use of colour and graphics
ISBN: 978-1-280-56868-8 ; 978-0-521-86311-7 ; 978-0-521-68187-2 ; 978-1-139-22226-6
Classification: Methoden und Techniken der Betriebswirtschaft
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012683435