College students' apparel shopping orientation and brand/product preferences
Year of publication: |
2013
|
---|---|
Authors: | Bahng, Young Jin ; KIncade, Doris H. ; Yang, Jung-ha |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 17.2013, 3, p. 367-384
|
Subject: | Konsumentenverhalten | Consumer behaviour | Studierende | Students | Bekleidung | Clothing | Markenimage | Brand image | USA | United States |
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