Combining empirical experimentation and modeling techniques : a design research approach for personalized mobile advertising applications
David Jingjun Xu; Stephen Shaoyi Liao; Qiudan Li
| Year of publication: |
2008
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|---|---|
| Authors: | Xu, Jingjun ; Liao, Stephen Shaoyi ; Li, Qiudan |
| Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 51654-5. - Vol. 44.2007/08, 3, p. 710-724
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| Subject: | Mobile Business | Mobile business | Online-Marketing | Internet marketing | Bayes-Statistik | Bayesian inference |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003669892