Combining empirical experimentation and modeling techniques: A design research approach for personalized mobile advertising applications
| Year of publication: |
2008
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|---|---|
| Authors: | Xu, David Jingjun ; Liao, Stephen Shaoyi ; Li, Qiudan |
| Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 516545. - Vol. 44.2008, 3, p. 710-724
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