Combining revealed and stated preferences to forecast customer behaviour: Three case studies
| Year of publication: |
2003
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|---|---|
| Authors: | Verhoef, Peter C. ; Franses, Philip Hans |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - Abingdon [u.a.] : Warc, ISSN 0025-3618, ZDB-ID 20063143. - Vol. 45.2003, 4, p. 467-474
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