Combining sell-out data with shopper behaviour data for category performance measurement : the role of category conversion power
Federica Pascucci, Lorenzo Nardi, Luca Marinelli, Marina Paolanti, Emanuele Frontoni, Gian Luca Gregori
| Year of publication: |
2022
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|---|---|
| Authors: | Pascucci, Federica ; Nardi, Lorenzo ; Marinelli, Luca ; Paolanti, Marina ; Frontoni, Emanuele ; Gregori, Gian Luca |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 65.2022, p. 1-9
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| Subject: | Big data | Category management | Performance measurement | Retail marketing | RTLS technology | Shopper behaviour | Category Management | Performance-Messung | Konsumentenverhalten | Consumer behaviour | Big Data | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102880 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013169597