Coming of age : a 21 year analysis of Marketing Intelligence & Planning from 1990 to 2010
Ria Wiid, Rose du Preez and Åsa Wallström
| Year of publication: |
2012
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|---|---|
| Authors: | Wiid, Ria ; Preez, Rose du ; Wallström, Åsa |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 30.2012, 1, p. 4-17
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| Subject: | Marketing | Fachzeitschrift | Journal | Bibliometrie | Bibliometrics | 1990 - 2010 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009508102