Commentary on article, "organizational implications of implementing key account management : a case-based examination"
Saara Julkunen; Jonna Koponen; Mika Gabrielsson
| Year of publication: |
2015
|
|---|---|
| Authors: | Julkunen, Saara ; Koponen, Jonna ; Gabrielsson, Mika |
| Other Persons: | Guenzi, Paolo (reviewed) ; Storbacka, Kaj (contributor) |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 45.2015, p. 98-99
|
| Subject: | Key-Account-Management | Key account management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010530573