Commentary on Scheibehenne, Greifeneder, and Todd Choice Overload: Is There Anything to It?
Year of publication: |
2010
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Authors: | Chernev, Alexander ; Böckenholt, Ulf ; Goodman, Joseph |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 37.2010, 3, p. 426-429
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