Commentary: The publications of marketing faculty - who are we really talking to?
Year of publication: |
2002
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Authors: | Mckenzie, C.J. ; Wright, S. ; Ball, D.F. ; Baron, P.J. |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 36.2002, 11, p. 1196-1208
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