Commentary-When Is Less More, and How Much More? Thoughts on the Psychological and Economic Implications of Online Targeting and Obtrusiveness
| Year of publication: |
2011
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| Authors: | Lodish, Leonard M. ; Reed, Americus |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 30.2011, 3 (19.5.), p. 405-409
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