Comments on the model testing by Goodwin and Meeran (2012) : comparison of the utility-based and the Gompertz curve approach for high-technology product sales forecasting
Kumiko Gnibba-Yukawa and Reinhold Decker
| Year of publication: |
2012
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|---|---|
| Authors: | Gnibba-Yukawa, Kumiko ; Decker, Reinhold |
| Other Persons: | Goodwin, Paul (contributor) ; Meeran, Sheik (reviewed) |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 29.2012, 6, S1, p. 219-228
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| Subject: | Hochtechnologie | High technology | Absatz | Sales | Prognoseverfahren | Forecasting model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010219679