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Forecasting: its role and value for planning and strategy
Makridakis, Spyros G., (1995)
Reply to comments on "Forecasting: its role and value for planning and strategy"
Makridakis, Spyros G., (1996)
Marketing strategy : a customer-driven approach
Schnaars, Steven P., (1991)
A comparison of extrapolation models on yearly sales forecasts
Schnaars, Steven P., (1986)
Megamistakes : forecasting and the myth of rapid technolog. change
Schnaars, Steven P., (1989)