Commercializing Social Interaction: The Ethics of Stealth Marketing
Year of publication: |
2008
|
---|---|
Authors: | Martin, Kelly D. ; Smith, N.Craig |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 831633. - Vol. 27.2008, 1, p. 45-56
|
Saved in:
Saved in favorites
Similar items by person
-
Socially Responsible Pricing: Lessons from the Pricing of AIDS Drugs in Developing Countries
Vachani, Sushil, (2004)
-
Integrating Social Responsibility and Marketing Strategy: An Introduction
Bhattacharya, C.S., (2004)
-
SOCIAL ISSUES - Corporate Social Responsibility: Whether or How?
Smith, N.Craig, (2003)
- More ...