Commitment and vulnerability in B2B relationship selling in the Hong Kong institutional insurance service industry
| Year of publication: |
2008
|
|---|---|
| Authors: | Wong, Y.H. ; Chan, Ricky Y.K. ; Leung, T.K.P. ; Pae, Jae H. |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 22.2008, 2-3, p. 136-148
|