Commitment in franchising : the role of collaborative communication and a franchisee's propensity to leave
William R. Meek; Beth Davis-Sramek; Melissa S. Baucus; Richard N. Germain
| Year of publication: |
2011
|
|---|---|
| Authors: | Meek, William R. ; Davis-Sramek, Beth ; Baucus, Melissa S. ; Germain, Richard |
| Published in: |
Entrepreneurship, theory and practice : ET & P. - Thousand Oaks, CA : SAGE Publishing, ISSN 1042-2587, ZDB-ID 645949-3. - Vol. 35.2011, 3, p. 559-581
|
| Subject: | Franchising | Austauschtheorie | Social exchange theory | Lieferantenmanagement | Supplier relationship management | Interne Kommunikation | Internal communication |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009152234