Commitment in Marketing Channels: Mitigator or Aggravator of the Effects of Destructive Acts?
| Year of publication: |
2011
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|---|---|
| Authors: | Kim, Stephen K. ; Hibbard, Jonathan D. ; Swain, Scott D. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 87.2011, 4, p. 521-540
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