Commitment is an act, not a word : examining members' commitment to travel-related online communities
Yuan Zhou, Katerina Berezina, Wu Hui, Woo Gon Kim
| Year of publication: |
2020
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|---|---|
| Authors: | Zhou, Yuan ; Berezina, Katerina ; Wu, Hui ; Kim, Woo Gon |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 91.2020, p. 1-11
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| Subject: | Commitment | Online travel communities | Online comm | Unity characteristics | Personal and social influences | PLS-SEM | Social Web | Social web | Virales Marketing | Viral marketing | Mitarbeiterbindung | Employee retention | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2020.102689 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012389810