How social presence drives commitment and loyalty with online brand communities? : the role of social commerce trust
Year of publication: |
2020
|
---|---|
Authors: | Nadeem, Waqar ; Khani, Amir H. ; Schultz, Carsten D. ; Adam, Nawal Abdalla ; Attar, Razaz Waheeb ; Hajli, Nick |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 55.2020, p. 1-10
|
Subject: | Commitment | Loyalty | Online brand community | Social commerce trust | Social media | Social presence | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Kundenbindung | Customer retention |
-
Ezenwafor, Ebuka Christian, (2021)
-
Influence on consumer attitude toward online brand community on revisit intention and brand trust
Jung, Na Young, (2014)
-
Consumer brand engagement in social networking sites and its effect on brand loyalty
Jayasingh, Sudarsan, (2019)
- More ...
-
Nadeem, Waqar, (2020)
-
Nadeem, Waqar, (2021)
-
Understanding market agility for new product success with big data analytics
Hajli, Nick, (2020)
- More ...