Consumer brand engagement in social networking sites and its effect on brand loyalty
Year of publication: |
2019
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Authors: | Jayasingh, Sudarsan |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 6.2019, Art.-No. 1698793, p. 1-22
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Subject: | consumer engagement | social networking sites | social media | Facebook brand pages | brand loyalty | online brand community | uses and gratification theory | information seeking | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markentreue | Brand loyalty | Markenartikel | Brand | Kundenbindung | Customer retention | Markenimage | Brand image | Soziales Netzwerk | Social network |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2019.1698793 [DOI] hdl:10419/244762 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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