Commitment of key internal stakeholders during internationalization : challenges of an emerging market culture
Natalia V. Volkova and Maria S. Plakhotnik
| Year of publication: |
2023
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|---|---|
| Authors: | Volkova, Natalia V. ; Plakhotnik, Maria |
| Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 33.2023, 2, p. 245-263
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| Subject: | competing values framework | internal marketing | market culture | Russia | stakeholders | University culture | Stakeholder | Russland | Schwellenländer | Emerging economies | Unternehmenskultur | Corporate culture | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization | Kulturelle Identität | Cultural identity | Kultur | Culture | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2021.1933672 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014419317