Common traits in online shopping behavior : a study of different generational cohorts
Stanley Nwobodo, Marc Arul Weissmann
| Year of publication: |
2024
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|---|---|
| Authors: | Nwobodo, Stanley ; Weissmann, Marc Arul |
| Published in: |
Global business and organizational excellence : GBOE. - Hoboken, NJ : Wiley, ISSN 1932-2062, ZDB-ID 2322782-5. - Vol. 43.2024, 3, p. 46-60
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| Subject: | consumer responses | generational cohorts | information quality | online shopping behavior | personalized services | source credibility | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Kohortenanalyse | Cohort analysis | Altersgruppe | Age group |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/joe.22236 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014467969