Communicating CSR-linked sponsorship : examining the influence of three different types of message sources
Thomas Flöter, Martin Benkenstein, Sebastian Uhrich
| Year of publication: |
April 2016
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|---|---|
| Authors: | Flöter, Thomas ; Benkenstein, Martin ; Uhrich, Sebastian |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 19.2016, 2, p. 146-156
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| Subject: | Sponsorship | CSR | Event | Communication | Message source | Persuasion knowledge | Sponsoring | Corporate Social Responsibility | Corporate social responsibility | Werbewirkung | Advertising effects | Öffentlichkeitsarbeit | Public relations | Kommunikation | Marketingmanagement | Marketing management | Interne Kommunikation | Internal communication | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.smr.2015.05.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011475570